If you’re new to Internet Marketing, then you have probably heard the term “Offsite Optimization.” But what is it? And why is it important? Read on to find out more about Affiliate Programs.
Onsite optimization as the name suggests, on site SEO involves strategies which make sure that your website is always search-engine-friendly. By SEO’s meaning, ‘pertaining to or relating to the website,’ it focuses on or deals with the keywords of your website, i.e. keywords which reflect the products and services you are offering. With onsite optimization, you optimize the content, title, tags, photos, videos, and overall design of your site according to your target keywords. This includes but is not limited to your keywords and meta tags.
Offsite SEO or ‘off-site’ search engine optimization is a little different than onsite search engine optimization. It’s all about your ‘life-cycle’ or online presence – how you set it up so that the search engines like you. It starts with your choice of keywords but extends to your site’s structure, the links within your site, your social media involvement, and even where you market your business. Offsite is a wider term than onsite.
When you choose keywords as part of your offsite SEO strategy, you’re selecting them based on the user experience they will have when looking at your website. The ideal keywords are ones that a user would type into a search engine query. These keywords should closely match the content on your site. For example, if you sell shoes online, then your keywords should be those words that a consumer would type into their browser when searching for shoes online. This is called keyword density, and it’s very important in search engine optimization.
Your inbound links, also called backlinks, serve as a physical bridge from your website to another site. These links help your ranking in the major search engines. They can be in the form of text, audio, video, or graphics. The higher a site ranks in the search engines for a given keyword, the more often that specific keyword appears on a search engine query. Higher-ranking translates to more traffic, which translates to higher sales.
Meta descriptions, or Meta Tags as they are also known, are another key to successful offsite optimization. These tags tell the search engines what the page is about. Meta descriptions can include keywords, but they also need to have additional descriptive information, such as a breakdown of the main keywords or a list of benefits a visitor will get by clicking on the link. This means that the content needs to be focused on that particular benefit. This also ensures that the search engines will not have to make guesswork in order to understand what a website and its pages are about.
Internal linking is another important factor in SEO. Links from related sites increase the value of each individual link and therefore, the value of each page. The most valuable links are direct, one-way connections from relevant high authority websites to your site. Links from offsite sources are not counted unless there is strong evidence linking them to your site. However, internal links are only counted if there is credible proof linking the internal pages to your site.
Offsite optimization is just the first phase in your SEO or search engine optimization efforts when you optimize offsite. It would help if you built internal links to improve your search engine rankings and increase your traffic. Search engines will eventually catch up and recognize offsite optimization efforts. Even if you haven’t done anything yet, it never hurts to start planning your next move. Offsite optimization is a must for any serious online entrepreneur.